Giorgio Beverly Hills

Giorgio Beverly Hills established in 1961 by retail legend Fred Hayman, is famous for its unmistakable striped yellow and black awning and its prime location on Rodeo Drive. A luxury fashion boutique with a devoted celebrity clientele, the store carries an assortment of unique and beautiful fashion, gift and home items. Designed to evoke the glamorous Hollywood lifestyle, the brand's first fragrance, a lush Oriental scent called Giorgio was launched in 1981.

The success of Giorgio led to the subsequent perfume launches of Red in 1989, Wings in 1994, Giorgio Aire in 1995, Ocean Dream and Red 2 in 1996, Giorgio G in 1999, and Giorgio Beverly Hills and So You in 2002. The women's fragrances are complemented by several popular colognes for men, like 'Giorgio Beverly Hills, Giorgio V.I.P. Special Reserve, Red for men & Wings for men.