Max Mara

Max Mara is the best known name of a number of lines produced by the Maramotti family which include Sportmax, Weekend (lower priced with less expensive fabrics), I Blues (separates), Penny Black and Marella (lower-priced), Pianoforte (evening clothes), Max and Co, and Marina Rinaldi (for larger sized women). It is one of the largest if not the largest manufacturers of women's clothes in Italy. (An article in the International Herald Tribune dated February 27, 1990, gave the figures of 16 different labels, 300 stores, and a turnover in 1989 at wholesale prices of 544 million dollars.) By 2002, according to Italian financial newspaper Il Sole-24 Ore, there were 1,240 shops in 90 countries with 43 percent of the production exported. Sales in 2001 came to over one billion Euro, with a net profit of over 100 million Euro. Over 3,600 people work to produce the more than 40 brands sold.