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'Rene Lacoste' was born in France in 1904. He became a legend of tennis when he and his teammates 'The Musketeers', stole the Davis Cup away from the Americans for the first time, in 1927. Lacoste was 'the Alligator' by the American press after he made a bet with the captain of the French Davis Cup Team concerning a suitcase made from alligator skin. The captain promised to buy the suitcase for Lacoste if he won a very important match. Rene Lacoste's friend, Robert George, drew a crocodile which Lacoste then had embroidered on a blazer which Lacoste wore on the courts. In 1933, Rene Lacoste and Andre Gillier, the owner and president of the largest French knitwear manufacturing firm of that time, set up a company to manufacture the logo-embroidered shirt. The champion had designed this for his own use on the tennis court, as well as a number of other shirts for tennis, golf, and sailing. The shirt revolutionized men's sportswear and replaced the woven fabric, long-sleeved, starched classic shirts. The company is headquartered in Paris, France and makes clothing, footwear, fragrance, leather goods, eyewear, and watches. The first Lacoste shirt was white, slightly shorter than its counterparts, had a ribbed collar, short sleeves with ribbed bands and was made of a light knitted fabric called 'Jersey petit pique'. Today, it continues to offer the same quality, comfort, and solidity on which it built its name and which constitute its uniqueness. Rene Lacoste died on October 12, 1986. In his prime, he was one of the greatest tennis players in the world and had three French Opens victories (1925, 1927 and 1929), two Wimbledon victories (1925 and 1928) and two U.S. Open titles at Forest Hills, New York (1926 and 1927).

Their fragrances for men and women include Inspiration perfume, which captures the essence of feminine freedom with a blend of white florals, sensual woods, and enticing musks. Other perfume offerings are Pink and Pour Femme, which is targeted to 'audacious women' who are 'free spirits who act on impulse', Men's colognes are represented by Lacoste Pour Homme, Red, and the newest fragrance, Essential, which features top notes of aquatic citrus, tangerine, and bergamot.

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