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Guccio Gucci, born in 1881 in Florence, Italy, was the son of a Florentine leather craftsman. He acquired an appreciation for cosmopolitan culture, sophistication, and aesthetics at a young age while working as an elevator operator at the Savoy Hotel in London. Upon returning to his native Florence, Gucci opened his first shop in 1921, where he crafted and sold luggage and saddlery. In 1937, Gucci relocated his shop to a larger space in Lungarno Guicciardini. Just one year later, the Gucci business opened a shop on Via Condotti in Rome. In 1951, Guccio's son, Rodolfo, opened a Gucci shop in Milan. In 1953, the same year that Guccio passed away, Rodolfo and another of Guccio's sons, Aldo, opened the first overseas Gucci shop on 58th Street Manhattan. In addition to fragrance, Gucci products include handbags and other leather goods, shoes, ready-to-wear clothing, cosmetics, skincare, jewelry, and watches. Gucci Group N.V's principal activities are designing, distributing and manufacturing luxury apparel and accessories. Products of the Group include ready-to-wear, handbags, luggage, small leather goods, shoes, timepieces, jewelry, ties and scarves, eyewear, perfumes, colognes, cosmetics, and skincare products.

Accenti perfume is classified as a refreshing, oriental, floral fragrance, launched in 1995. Envy men's cologne is modern, sophisticated and masculine. In 2004 launched Pour Homme Spray. Other scents include women's perfumes Envy Me, and Rush. In October 2007, their latest fragrance for women, Gucci by Gucci, launched.

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