Fubu

FUBU is an American hip hop apparel company founded in 1992 by Daymond John in New York. Fubu stands for "For Us, By Us" and was created when the founders were brainstorming for a catchy four-letter word following other big brands such as Nike and Coke. It includes casual wear, sportswear, a suit collection, eyewear, belts, Perfume, Cologne and shoes. Fubu (For Us By Us), is the supreme collection of denim, tees, jersey, fleece, fragrances, and sweaters for the man who wants to stand out from the rest. The FUBU Collection was created for the man looking to step out in style. FUBU Platinum was designed for the man who needed to look his best, and Fubu Plus was designed for the man and women who needed to smell their best.