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In 1760 James Henry Creed (b. 1710) opened up his first perfume boutique in London, which established the House of Creed. The perfumes were quickly recognized and hailed by British royalty and were faithfully worn by Queen Victoria, eventually making their way throughout the aristocratic courts of Europe. In 1854 the company moved its operations to Paris where it became known for its exclusivity, unique essences, incomparable quality, and aesthetic appeal. As in its past, the design house continues to cater to the very famous and exceptionally wealthy.

The Creed Private Collection, which consists of five scents, was originally designed for five Hollywood legends during Hollywood's golden years. The collection also includes classic editions, which are fragrances that had long ago captured the attention and patronage of aristocrats all over the world. Today Creed's Private Collection perfumes are available to the public. Among its other fragrance lines, there is Creed Universal and Creed Private Collection Universal, which are unisex fragrances. For women, a few scents to note are 2000 Fleurs as well as Fleurissimo, which was commissioned by Prince Rainer III for his new wife, Grace Kelly. One of the newest creations on the market is Irisia. For men, a mainstay is an Original Vetiver and Silver Mountain Water, which were personally created by the current master perfumer and direct descendant, Olivier Henry Creed. Green Irish Tweed cologne is also known to be a favorite among Hollywood men. All Creed fragrances are grouped into two categories: Millesime (more concentrated) and Eaux de Toilette (less concentrated). In upholding its past, the design house still guards its formulations with the utmost secrecy, uses the traditional method of infusion and refuses to use synthetic essences. The business remains in the control of the family.

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