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CLEAN perfume was launched in April 2003 after its founder, Canadian Randi Shinder, decided to capitalize on her own creation when the positive feedback she received from family and friends about her clean smelling fragrance more than proved she had a winning product. Though Shinder did not have any prior knowledge of the cosmetic industry she did have a unique product which was reminiscent of pure soap and which mimicked the fresh out of the shower scent.

The end result was CLEAN, a fresh smelling fragrance formulated in small batches to ensure that all ingredients are fresh, pure and of the highest quality. This independent fragrance quickly became a best seller and Shinder received the Women's Wear Daily Beauty Biz "Newcomer of the Year Award" in 2003. In 2005 Shinder was named one of the five "Rising Stars" of the year by the Fashion Group International (FGI) and in both 2006 and 2007, she was the back to back winner of the Cosmetic Executive Women's Insider's Choice Award which is considered to be a top honor within the beauty industry.

Since 2003 CLEAN brand has released a number of difference fragrances all embodying that fresh out of the shower scent. Among the most popular perfumes for women are Fresh Laundry, Outdoor Shower Fresh, Provence, Summer Linen, Ultimate, Warm Cotton and the Clean Wellness pair. Men's colognes include Clean Men and Shower Fresh.

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