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The Bvlgari descend from a Greek silversmith family in the village of Epirus, where the founder of the family, Sotirio, made precious objects in silver. In 1884 Sotirio immigrated to Italy where he opened his first shop on the via Sistina in Rome. In 1905, with the help of his sons Costantino and Giorgio, he opened another shop in Rome on via Condotti, which is currently the flagship store. Sotirio's sons developed an abiding interest in precious stones and jewels, gradually taking over their father's role. During the 1950s, the Bvlgari brand's unique style came to light and gained the recognition it deserved, and the 1970s brought international expansion, with stores in New York, Paris, Geneva and Monte Carlo. Bvlgari Parfums was established in Switzerland in the early 1990s, marking the brand's entry into the upscale perfume market. The company introduced its debut collection of silk scarves in 1997, and a year later introduced leather bags and eyewear. In 1999, table and giftware lines rounded out the company's diverse offerings. Since then, the Bvlgari brand has remained synonymous with luxury and quality.

Bvlgari perfume is an elegant floral, was introduced in 1994, and the daytime, unisex fragrance Bvlgari Black was launched in 1998. The complete Bvlgari fragrance line includes Bulgari Perfume, Bvlgari Black, Bvlgari Blv Notte, Bvlgari Blv, Blv Absolute, Bvlgari Eau Perfumee (Green Tea) Perfume, Bvlgari Extreme Perfume, Omnia Crystalline, Bvlgari White, Omnia Perfume, Petits & Mamans Perfume, Aqua Pour Homme Cologne, Bvlgari Cologne, Bvlgari Black Cologne, Bvlgari Blv Cologne, Bvlgari Blv Notte Cologne, Bvlgari Eau Perfumee (Green Tea) Cologne, and Bvlgari Extreme Cologne. Bvlgari fragrances possess an inherent high-end appeal, due to the Bvlgari devotion to quality and craftsmanship, and continue to appeal to those who appreciate fine perfumes in new generations of users familiar with this brand.

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