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Beverly Hills


Beverly Hills is established in 1961 by retail legend Fred Hayman, Giorgio Beverly Hills is famous for its unmistakable striped yellow and black awning and it's prime location on Rodeo Drive. A luxury fashion boutique with a devoted celebrity clientele, the store carries an assortment of unique and beautiful fashion, gift and home items. Designed to evoke the glamorous Hollywood lifestyle, the brand's first fragrance, a lush Oriental scent called Giorgio was launched in 1981.

The success of Beverly Hills led to the subsequent perfume launches of Red in 1989, Wings in 1994, Giorgio Aire in 1995, Ocean Dream and Red 2 in 1996, Giorgio G in 1999, and Giorgio Beverly Hills and So You in 2002. The women's fragrances are complemented by several popular colognes for men: Giorgio Beverly Hills, Giorgio V.I.P. Red for Men and Wing For Men, Special Reserve.

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