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Sisley

 

The Sisley brand started from Paris, in 1968. The encounter with Benetton occurred in 1974, when the Group, perceiving the potential, bought exclusive rights to use the name, but it was not until 1985 that Sisley took on its own personality within the Group. An independent creative and sales staff organisation was set up; a new image was born in terms of points of sale, product and advertising. 1996 marked another important stage in Sisley's history: the logo was changed from the gold-burgundy emblem that made the brand famous throughout the world, to a more elegant and refined logo, a white inscription on a black background.

Every season, Sisley launches men and women's collections whose basic objective is to be always on the same wavelength as those who follow fashion and keep themselves abreast of the trendiest tendencies. The collections, in fact, include sporty and casual wear, formal and elegant dresses and fragrances, therefore an all-round offering for every moment of the day and for various needs- which interpret future trends, take in fashion crazes from all parts of the globe and leaves matching to individual tastes. In 1989 Sisley 999 was introduced, a striking collection devoted to the under twelve. The indisputable factor for the success of the brand throughout the world is its advertising campaigns. No controversial campaign with a moral tone and social criticism, as those of Benetton. Rather, they create a possible reality, a fiction which customers dream about, but one in which they can identify and recognise themselves.

That's how the Sisley Travellers' Diary was created which, over the years, is evolving in terms of settings, contents and aesthetics. From adventurous destinations such as Canada, New Zealand, Morocco and Brazil to metropolis such as New York, Los Angeles, London and Venice and to more intimate and inward journeys, in which the setting offer the opportunity to talk about feelings, fantasies or even just moments of normal life. From the first and unforgettable Sisley Diaries, based on the UP SIDE DOWN concept - i.e. printed upside down on the back cover and often also on the last two or three pages of the magazine- to the truly independent books, which have now become collectors' items, some featuring brief, jotted travel notes.



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