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Juicy Couture

 

Juicy Couture was founded by designers Gela Nash-Taylor in 1978. Juicy Couture is a popular line of contemporary, casual apparel. It is best known for velour tracksuits, favorite amongst hollywood celebrities, and for catchy catchphrases. Nash and Skaist-Levy first teamed up to start Travis Jeans, which specialized in maternity wear, especially comfortable jeans for pregnant women, in response to Gela's inability to find them when she was pregnant. As the women learned the fashion business ropes, their tiny start-up eventually evolved into Juicy Couture (launched 1997). With an initial investment of $200 of their own money, Juicy began as an obscure brand of expensive t-shirts, initially designed for their friends. It later evolved into a full line of women's apparel, focusing especially on comfy sweat suits and sportswear. Based upon their resounding success, they added collections for men and children in 2002, Juicy Barbie Dolls and other accessories. They then launched Couture Couture cocktail and evening wear, as they describe it 'Juicy after dark'. In 2003, Liz Claiborne purchased Juicy Couture, with Skaist-Levy and Nash-Taylor remaining as co-presidents.

Sure to be as popular as their fashion line, Juicy's freshman fragrance, Juicy Couture Eau de Parfum and Parfum, created by perfumer Harry Fremont, just recently launched (August, 2007). The scent features such olfactory goodies as watermelon, mandarin, pink passion fruit, marigold, green apple, water hyacinth, tuberose absolute, wild rose, princess lily, caramel creme brulee, vanilla and patchouli aromas. The designers describe the fragrance as 'like something Barbie might wear', personifying youth and vitality.



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