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Clean launched a soapy fragrance in 2003. This Crisp and original fragrance was launched by its creator Randi Shinder under New-York based Fusion Brands. Shinder's vision grew quickly in 2003. Shinder added unique variations such as Fresh Laundry, Outdoor Shower, Cotton T-Shirt and a scent for men. By 2010, Shinder's brand "CLEAN" ranked the top ten perfume brands on the national brand. In 2007, she won Ernst and Young's "Entrepreneur of the Year" award for leadership. In 2013, Shinder was inducted into the Worldwide Who's Who membership, an award granted to business leaders who show dedication and excellence.

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