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Clarins

 

Clarins was founded by Jacques Courtin in 1954 in France. As a medical student he saw many reports of female patients with skin problems and decided to design a cosmetic business to take care of them. The company placed itself on the map by treating women's skin conditions with perfumed body oils made from botanical ingredients. It then expanded to creams and other products, all with the appeal of using only natural ingredients. By 1970, Clarins made its name by being the only cosmetic company to use natural materials effectively. By this time, Jacques Courtin found it suitable to legally add Clarins to his name; the brand was originally named from a character who Courtin once played in a school play. The company soon moved into the international markets and was able to set up its first subsidiary in the United States by 1981.

By 1990, Clarins provided an extensive range of products to fulfill every cosmetic need such as cleansers, toners, moisturizers, serums, sun creams, make-up and nail care products, and even fake tan products. Clarins continues to utilize the use of fragrances in their products; its moisturizers such as Dynamisante tone the skin while providing a noticeably refreshing scent. Clarins also established its Clarins Fragrance Group in the 1990s to continue its manufacture of dynamic fragrance creations such as the radiant Sunshine fragrance, and now provides scents for high-profile brands such as Porsche Design, David Yurman and Azzaro.



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