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Aramis
Aramis is one of the oldest of the Estee Lauder Companies more than twenty-five recognized brands, which also include Clinique, Bobbi Brown and Donna Karan. Estee Lauder was born Josephine Esther Mentzer on January 7, 1907, in Corona, Queens. She founded the Estee Lauder cosmetics company in 1946 in New York City with her husband, Joseph Lauder. The company launched the Aramis brand in 1964 as the first line of cosmetics products designed specifically for men. The line included shaving gels, skin care products and especially scents. In the following decades, Estee Lauder has grown into a multi-billion dollar cosmetics empire and Aramis has become one of its most powerful child companies. Despite its initial position as a forerunner of men's cosmetics, the brand has spent much of its existence working to come up with creative strategies for combating its ever-increasing competition from names like Calvin Klein and L'Oreal.
The original Aramis men's fragrance, launched simultaneously with the brand name, was an earthy mixture of spice, sandalwood, leather, moss and clover. A high-end fragrance, it was marketed to a mature and wealthy audience, as were Aramis 900, launched in 1973, Aramis Devin of 1978 and JHL, launched in the early 80s. An important shift in branding was made by Aramis president Byron Donics in the mid-80s with the launch of New West, a brisk, ocean-inspired line of products aimed at a younger audience. Donics hoped that the new line would help combat Aramis's losses to the youthful sex appeal of lines like Calvin Klein's Obsession and L'Oreal's Drakkar Noir. Although the line was successful, it failed to regain Aramis's previous status at the forefront of men's fragrance. Aramis continued to turn out new lines over the next few years, including Tuscany in 1985 and the Cuban-inspired Havana in 1994. The company received a significant boost to its fragrance sales when it licensed a fragrance in 1995 for designer Tommy Hilfiger. The fragrance, called Tommy, garnered five FIFI (Fragrance Foundation) awards and was the best-selling men's fragrance that year. Since then, Aramis has continued to make a profit off the Hilfiger name with Tommy-Girl and Freedom in 1999. It has also continued turn out its own new lines, including Aramis Cool, Aramis Gold, and Happy for Men (a partner to sister company Clinique's Happy for women). In 2003 Aramis Life was launched with a 32-page booklet called "The Meaning of Life", created by Maxim and distributed with the magazine, and in 2006 tennis superstar Andre Agassi promoted Aramis Always.
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Aramis 900 Herbal Cologne by Aramis 3.4oz Herbal Eau De Cologne Spray for men
Aramis 900 Herbal Cologne by Aramis 3.4oz Herbal Eau De Cologne Spray for men. Aramis 900 Cologne by Aramis is a Woody Chypre fragrance for men. It...
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Aramis After Shave Lotion (Liquid) by Aramis 2.0oz for men (Unbox)
Aramis Unbox After Shave Lotion (Liquid) by Aramis 2.0oz for men. Aramis Cologne by Aramis is a traditional and classic fragrance, created in 1966....
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Aramis Cologne by Aramis 2.0oz Eau De Toilette Spray for men
Aramis Cologne by Aramis 2.0oz Eau De Toilette Spray for men. Aramis Cologne by Aramis is a traditional and classic fragrance, created in 1966. The...
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Aramis Cologne by Aramis 3.7oz Eau De Toilette Spray for men
Aramis Cologne by Aramis 3.7oz Eau De Toilette Spray for men. Aramis Cologne by Aramis is a traditional and classic fragrance, created in 1966. The...
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Aramis Devin Cologne by Aramis 3.4oz Eau De Cologne spray for men
Aramis Devin Cologne by Aramis 3.4oz Eau De Cologne spray for men. Aramis Devin Cologne by Aramis is a Chypre fragrance for men. It was launched...
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Aramis Gentleman Cologne by Aramis 3.7oz Eau De Toilette spray for men
Aramis Gentleman Cologne by Aramis 3.7oz Eau De Toilette spray for men. Aramis Gentleman Cologne takes its inspiration from the iconic classic...
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Aramis Life Unbox Cologne by Aramis 3.4oz Eau De Toilette Spray for men
Aramis Life Unbox Cologne by Aramis 3.4oz Eau De Toilette Spray for men. Aramis Life Cologne by Aramis is a Citrus Aromatic fragrance for men. It was...
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Aramis Unbox Cologne by Aramis 3.4oz Eau De Toilette Spray for men
Aramis Unboxed Cologne by Aramis 3.4oz Eau De Toilette Spray for men. Aramis Cologne by Aramis is a traditional and classic fragrance, created in...
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Havana Cologne by Aramis 3.4oz Eau De Toilette Spray for men
Havana Cologne by Aramis 3.4oz Eau De Toilette Spray for men. Havana Cologne by Aramis is an Oriental Spicy fragrance for men, which was launched in...
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Havana Mini Perfume by Aramis 0.12oz / 3.5ml Eau De Parfum for women
Havana Mini Perfume by Aramis 0.12oz / 3.5ml Eau De Parfum for women. Havana Perfume was launched in 1996 and is an exotic fragrance for women. This...
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New West Cologne by Aramis 3.4oz Skin scent Spray for men
New West Cologne by Aramis 3.4oz Skin scent Spray for men (new). New West Cologne for Men by Aramis is an Aromatic fragrance for men. New West...
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Tuscany Per Uomo Cologne by Aramis 3.4oz Eau De Toilette Spray for men
Tuscany Per Uomo Cologne by Aramis 3.4oz Eau De Toilette Spray for men. Tuscany Per Uomo Cologne is an Aromatic Fougere fragrance for men. This...
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Aramis Always Cologne by Aramis 3.4oz Eau De Toilette spray for men
Aramis Always Cologne by Aramis 3.4oz Eau De Toilette spray for men. Aramis Always Cologne by Aramis is lunched in 2006. It contains many aquatic and...
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Aramis Always Perfume by Aramis 1.7oz Eau De Toilette Spray for women
Aramis Always Perfume by Aramis 1.7oz Eau De Toilette Spray for women. Aramis Always Perfume by Aramis launched in 2006. The Aramis company thrilled...
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Aramis Gift Sets for men - 3.4oz Eau De Toilette Spray, & 3.4oz Aftershave Lotion
Aramis 2 Pieces Gift Sets for men. Aramis Cologne by Aramis is a traditional and classic fragrance, created in 1966. The composition is built around...
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Aramis Impeccable Cologne by Aramis 3.7oz Eau De Toilette Spray for men
Aramis Impeccable Cologne by Aramis 3.7oz Eau De Toilette Spray for men. Aramis Impeccable Cologne by Aramis is a Mature, Confident, & sophisticated...
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Aramis Life Cologne by Aramis 1.7oz Eau De Toilette Spray for men
Aramis Life Cologne by Aramis 1.7oz Eau De Toilette Spray for men. Aramis Life Cologne by Aramis is a Citrus Aromatic fragrance for men. It was...
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Aramis Life Cologne by Aramis 3.4oz Eau De Toilette Spray for men
Aramis Life Cologne by Aramis 3.4oz Eau De Toilette Spray for men. Aramis Life Cologne by Aramis is a Citrus Aromatic fragrance for men. It was...
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Havana Perfume by Aramis 1.7oz Eau De Parfum for women
Havana Perfume by Aramis 1.7oz Eau De Parfum for women. Havana Perfume was launched in 1996 and is an exotic fragrance for women. This sharp, fruity...
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New West Perfume by Aramis 3.4oz skinscent spray for her
New West Perfume by Aramis 3.4oz skinscent spray for her. New West Perfume for Her by Aramis is a Floral Green fragrance for women. New West for Her...
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Tuscany Forte Cologne by Aramis 3.4oz Eau De Toilette spray for men
Tuscany Forte Cologne by Aramis 3.4oz Eau De Toilette spray for men. PerfumeBlvd is a online store of top branded women's perfumes, men's cologne,...
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Tuscany Per Donna Perfume by Aramis 3.4oz Eau De Parfum spray for women
Tuscany Per Donna Perfume by Aramis 3.4oz Eau De Parfum spray for women. Tuscany Per Donna Perfume is as sensual and shiny as Italy itself. It...
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Tuscany Unbox Cologne by Aramis 3.4oz Eau De Toilette Spray for men
Tuscany Unbox Cologne by Aramis 3.4oz Eau De Toilette Spray for men. Tuscany Per Uomo Cologne by Aramis is an Aromatic Fougere fragrance for men....
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