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Antonio Puig

 

In 1939, the company launched Lavanda Puig, an eau de cologne that became one of its best-selling brands. It was a local product designed for the domestic market, and it became a household name in Spain. By the mid-1950s, Antonio Puig had been joined in the business by his four sons, Antonio, Mariano, Jose Maria, and Enrique. In 1968, the scent Agua Brava was released which was followed in 1969 by Azur de Puig. Both of these fragrances remained best-sellers for the company for decades.

In 1981, they launched one of its most successful products, a scent called Quorum. Quorum was a hot seller in the 1980s and was eventually one of the best-selling fragrances in England. Also in the 1980s, Puig began a relationship with the Venezuelan designer Carolina Herrerra. The company produced a copy of what Herrerra herself wore, a fragrance she mixed on her own out of jasmine and tuberose oils. The scent debuted in 1988 in many top-line U.S. department stores and eventually was sold worldwide.



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